COVID: a turning point for supply chain complexity?
SKU proliferation has become a fact of life for companies constantly looking for ways to improve market share by finding ever-more narrow market niches with personalisation, increases in package size options, line extensions, languages, or flavours.
Supply chain managers have struggled for years to bring attention to the costs of product complexity. All manner of activity-based costing, zero-based budgeting, and SKU profitability analysis usually results in simplicity programs that struggle to gain traction. This is because it is difficult to convince internal profit & loss (P&L) owners to forego real, tangible gross margins in exchange for indirect savings that are difficult to quantify.
But, at a minimum, the experience of companies that have successfully leveraged simplicity for market share and revenues during the pandemic will serve as a powerful argument in favor of at least some supply chain simplification.
No one would advocate that the egg or flour supply chains should relinquish the massive benefits of their dedicated supply chains. These efficiencies have enabled lower food prices enjoyed by millions of consumers. But the experience of Barilla and others shows that perhaps companies would be wise to understand that bringing complexity into supply chains does come with a very real cost, and the reasons for introducing inflexibility should be compelling and real, even if the economic equation can at times be difficult to quantify. Supply chain managers would be wise to consider citing these examples when faced with skepticism as to the cost of complexity and benefits of simplicity.
It will be interesting to see just how product portfolios evolve in the near future. Perhaps we can do more with less. Both from both a consumer and company point of view, COVID has helped prove the point.
Building business cases for Industry 4.0
Choosing a path through the myriad technologies that Industry 4.0 offers is hard enough, but with uncertainties generated by the pandemic, perhaps the universe of viable options has become smaller and more manageable, and the business cases clearer.
After the tumult of the spring and a rebalancing act in the summer, companies are now entering another stage of deep uncertainty brought about by the pandemic.
Without a confident view of future markets and margins, many companies are understandably scaling back their capital investments.
For supply chain managers looking to maintain the momentum of their Industry 4.0 efforts, or looking for how to get some in motion, there is room for building a compelling business case in spite of the pandemic.
Market opportunity analysis
These times are unprecedented for many reasons, one of which is the huge spikes in e-commerce demand.
In response, perhaps it would be helpful to start making a set of tools able to provide quick improvements in online experiences: investments in order management systems (OMS) that allow for integrated omni-channel capabilities, customer databases and order status; and automated customer ordering utilities are the sorts of initiatives that may get traction.
There have been some articles suggesting that now is the time to leverage Artificial Intelligence (AI) to improve demand planning. However, AI is most effective when there is a historical database to learn from and exploit, to better predict the future. It is hard to see how it would be easier to build consensus for AI-based forecasting right now.
For demand planning, the dominant uncertainty argues for better collaboration between functions to improve visibility into trade inventories and sell-out. When demand planning is difficult, demand sensing is even more critical. This thinking also bolsters arguments for investments in supply-chain control towers and transportation management systems — two other ways to improve visibility.
If we can’t reliably predict the future, quick decision making and reactivity is the best we can do.
Some companies leading the way in tackling supply challenges during the pandemic by simplifying their catalogues and removing complexity. This creates an opportunity for big data and advanced analytics to help identify those products that make the most sense to keep and focus on — and to do so by looking at products over their whole value chain.
Indeed, perhaps the collaboration success stories we have seen can be a springboard to true end-to-end Sales and Operations Planning; a fundamental practice needed for using AI in Demand Planning.
There has never been a more critical time to be able to do scenario planning (for example, high/low sales ranges or further lockdowns) that must consider customers, consumers, production capability and raw material supply.
Opportunities facing manufacturing
One of the key variables in choosing which products to focus on was the need to maximise the use of production assets. Larger runs and fewer changeovers were a priority. This will surely not remain the case forever. However, it does create conditions for more ROI-based Industry 4.0 initiatives that emphasise efficiency, such as automated guided vehicles, logistics automation and co-bots.
Initiatives that help keep machines running and have tangible benefits, such as predictive maintenance or AI vision recognition for quality assurance, are also good fits in the current moment.
These capabilities — given that they are more removed from the strategic business drivers of other Industry 4.0 technologies — offer another dimension of appeal. At some point, the pressures around supply-chain resiliency may lead to tangible incentives designed to push companies to onshore production. Capital investments that lower operating costs will be particularly attractive, and those companies that have always moved in this direction will be better positioned to act quickly and reconfigure their supply chains.
Another day at the grindstone
With e-commerce and market uncertainties currently at the forefront of supply chain executives’ minds, now may not be the ideal moment for most companies to exercise ambitious strategic capabilities. For example, making the case for initiatives like product personalisation is more challenging in the current moment of catalogue decomplexifying and demand questions.
In the same vein, network-scale initiatives such as Blockchain traceability or 3D printing fat-tail products are likely not going to be targets for investment.
At the factory level, augmented reality maintenance tools or digital twins could well prove to be the sort of initiatives better suited to capital investment when the horizon is clearer and confidence is higher.
Making the case for Industry 4.0 initiatives is already a fraught exercise of blending business drivers, building business cases and managing change. In a time when uncertainty rules, change is even scarier and capital investments harder to come by. But perhaps there is a way to continue forging ahead by being opportunistic and leveraging the constraints of the pandemic into new capabilities.
Ecom Express Limited, India’s sole pure-play B2C e-commerce logistics provider as of the Financial Year 2024, has introduced a new brand identity, underscoring its commitment to customer-centricity. This rebranding reflects a focus on addressing specific customer needs, prioritising customer-facing metrics, and integrating innovative technology across its nationwide express logistics network. The goal is to enhance speed, agility, and network reach, ensuring a customer-focused approach. The rebranding includes a dynamic logo and a refreshed visual identity, symbolising Ecom Express’s pursuit of excellence. The new logo features a forward-moving arrow within a square, representing the company’s dedication to delivery. The letter "E" in the logo stands for Expression, Innovation, and Progress, while the bold magenta colour signifies bravery, self-expression, and strength. This vibrant magenta reintroduction reflects Ecom Express's renewed commitment to customers, partners, and team members, as the company aims to simplify and democratise logistics for all. Ajay Chitkara, CEO and MD of Ecom Express, elaborated on the transformation, stating, “Our refreshed brand identity reaffirms our customer-first approach as we continue to integrate technology and innovation to provide reliable, high-speed services with the widest network reach. This transformation also underscores our commitment to our employees and delivery partners, who are essential to our business.” The new logo embodies Ecom Express’s dedication to its core values, focusing on customer welfare and fostering a diverse, inclusive environment. This rebranding signifies a promise to redefine logistics through advanced technology, making life easier for all types of customers.
Building a visionary company requires one percent vision and 99 percent alignment. This analogy resonates deeply when we compare the process of building a company to conducting a symphony orchestra. Just as a conductor leads musicians to create a harmonious masterpiece, a successful business and its management fosters alignment among team members to achieve extraordinary success. In the business world, this vision translates into a clear understanding of where the company wants to go and what it aspires to achieve. The one percent of vision acts as the guiding force that sets the stage for greatness. However, a conductor alone cannot create a symphony. The true magic lies in the collective effort of the musicians, each playing their part to perfection. Similarly, in a visionary company, alignment becomes paramount. Every team member needs to be facing in the right direction, equipped with the right skills, and focused on delivering the right results at the right time. By fostering alignment, harnessing the diverse talents within the team, and continuously fine-tuning performance, savvy teams and visionary leaders carry the potential to transform their companies into harmonious and successful organisations that resonate with greatness. Embracing the power of alignment, inspiring teams with a clear vision, and actively cultivating an environment where every member can contribute their unique talents, RE Rogers India has over the years formed an indispensable pillar of business triumph. Most recently, the company orchestrated a symphony of success handling over 300 events in the fiscal year 2023. Four of these were mammoth events taking place in four different cities at around the same time frame. And these were not merely gatherings, they were milestones. The four gigantic events (CPHI and PMEC 2023 – 28 to 30 November at India Expo Centre, Noida; ENGIMACH 2023 – 6 to 10 December at Helipad Exhibition Centre, Gandhinagar, Gujarat; EXCON 2023 – 12 to 16 December at Bangalore International Exhibition Centre, Bengaluru; PLASTIVISION 2023 – 7 to 11 December at Bombay Exhibition Centre, Mumbai) entailed approximately 650 on-ground manpower, 4300 packages, 370 equipment display, and 3600 vehicles. The symphony of greatness bubbled up in RE Rogers India's operational procedures and functions, and the teams and management leadership soared to create a masterpiece of lasting success as always. "To our heroes who faced the challenges head-on in handling their jobs with total finesse, and to our valuable customers who trusted us blindly during our busiest period pan-India: A HUGE THANK YOU!," the RE Rogers India team was quoted expressing in a LinkedIn post. As the demand for large-scale events and exhibitions continues to rise, the need for comprehensive and reliable exhibition logistics services has never been more critical. In India, where the exhibition industry thrives, one name stands out among the rest — RE Rogers India — who have been delivering unparalleled logistical solutions tailored to the unique demands of the exhibition sector. RE Rogers India have years of first-hand, specialist experience in handling every aspect of exhibitions, ranging from freight forwarding, transportation, customs formalities, secure handling of materials, on-time delivery and site assistance and supervision. Remember that logistics is not just about getting your materials from point A to point B; it’s about ensuring a seamless and stress-free experience for everyone involved in your exhibition, from exhibitors to attendees. So, if you partner with RE Rogers India, you’re not just hiring a logistics company; you’re bringing a dedicated and reliable team on board to ensure your exhibition materials reach their destination in perfect condition and on time. Having served a variety of clients from both the domestic and international arena, the company has developed deep understanding of the unique challenges of delivering time-critical goods in the face of huge crowds, open day pressure, and complex logistical requirements. RE Rogers India fully understands the value of complete exhibition sets in terms of the clients’ reputation and market standing, ranging from trade show booths, exhibits, and other equipment, which include wooden panels, steel frames, prefabricated designs, bunk houses, E-houses, printed material, lights, electronic items and other display resources. The company therefore takes utmost care to pay close attention to critical things like packing, loading, storing, lifting, etc. so as to eliminate any chance of damage. Due diligence is also exercised in choosing optimum and fastest mode of transport to enable the materials to reach the venue well in time, so as to facilitate timely set-up by the clients team at the venue. Post-exhibition, pick-up and delivery back to the shipper is also handled. With RE Rogers India as your esteemed logistics partner, you can focus on wowing your audience and making the most of your exhibition experience. Under the astute leadership of Ravinder Sethi, RE Rogers India is not just reaching new heights; it is setting successive benchmarks. With the innate ability to see through the intricacies and a commitment to perfection down to the minutest detail, Sethi has steered the company towards a trajectory of unparalleled success. His visionary approach complemented by the team's meticulous attention to excellence have become the driving force behind RE Rogers' ascent in the events and exhibition logistics sector. The collective efforts of Sethi and his entire team continue to sculpt a legacy of precision and excellence in the world of logistics that remains exciting, challenging and rewarding.
The Federation of Freight Forwarders’ Associations in India (FFFAI) held its 6th EC Meeting for the term 2021-23 on May 27 and 28 in Bengaluru. The meeting was attended by the Office Bearers and 28 Member Association representative of FFFAI from across the country, there were many issues discussed and updates provided concerning customs, CBLR, EDI, Service Tax/GST, logistics, air cargo, sea cargo, skill development,importance of social media which FFFAI has expanded recently, technology developments, etc. The special focus of the 6th EC meeting was the updates on forthcoming 24th Biennial Convention of FFFAI to be held from August 12 to 14, 2022 in Chennai with the theme LOGISTICS RESHAPE, EMBRACE AND SURGE IN THE DIGITAL ERA. At this EC meeting, FFFAI also implemented Digital Learning platform for members and next generation for e-learning. It has been decided that FFFAI would initiate FIATA eFBL here in India to benefit the trade, which empowers customs brokers, freight forwarders and logistics service providers. In addition, updates on the recently held FIATA HQ Meet was also provided by the concerned members of FFFAI. FFFAI members present at this EC meeting stressed upon enhancing productivity on ICEGATE for trade facilitation and Ease of Doing Business. The FFFAI members also urged for creating a dedicated portal for LSP integration. As regard to skill development initiatives, IIFF’s (training arm of FFFAI) past and forthcoming training programmes (both online and classroom/physical) for the entire logistics industry were presented at the EC meeting. In addition, FFFAI’s various initiatives on capacity building through technology/IT also discussed withadequate importance. Recent activities of FFFAI Women’s Wing including organising interactive meetings with Government of India officials and industry experts were highlighted at this meeting which drew huge appreciation from the members. The members committed to expand the activities of the Women’s Wing in all the 28 member association locations to empower/encourage the women logistics practitioners. At this EC meeting FFFAI has signed an MoU with the National Institute of Industrial Engineering (NITIE) with an objective of skilling the aspiring candidates looking for opportunities in the logistics sector. Notably, a special session was organised at this 6th EC Meeting where N Sivasailam, former Special Secretary (Logistics), Ministry of Commerce, Government of India was present to address the FFFAI members and highlight the recent initiatives of the government in strengthening the logistics infrastructure, thereby leading in increase of international trade through multimodal connectivity and faster cargo clearance. He projected the ambitious growth potential of the logistics industry in India with a strong collaboration between government and industry people. Also speaking on the occasion was Bani Bhattacharya, IRS, who interacted with members of FFFAI on various initiatives of CBIC for the trade facilitation without human intervention. FFFAI Chairman Shankar Shinde thanked all the 28 associations for their support and appreciated the contribution of CBIC/DG systems trade facilitation measures. FFFAI Member Associations are: 1. Ahmedabad Custom Brokers' Association2. Aurangabad Customs House Agents Association3. Association of Custom House Agents Thiruvanthapuram4. Bangalore Custom House Agents Association5. Brihnamumbai Custom Brokers Association6. Calcutta Customs House Agents Association7. Chennai Customs House Agents Association8. Cochin Customs Brokers' Association9. Coimbatore Customs House and Steamer Agents Association10. Custom Brokers Association Hyderabad11. Delhi Customs Brokers Association12. Goa Custom Brokers Association13.Indore Customs House Agents Association14. The Kakinada Customs Brokers Association15. Kandla Custom Brokers Association16. Kanpur Customs Brokers Association17. Ludhiana Customs House Agents Association18. Mangalore Customs House Agents Association19. Mundra Customs Brokers Association20. Nagpur Customs House Agents Association21. Nashik Customs House Agents Association22. Nadia Custom Brokers Association23. Pipavav Custom Brokers Association24. Pune Customs House Agents Association25. Rajasthan Customs House Agents Association26.Tuticorin Custom Brokers Association27.Visakhapatnam Cusotms Brokers' Association28.West Bengal Custom House Agents Society FFFAI welcomes Women in Logistics/Youth in Logistics to participate on FFFAI forums and also invites membership application form logistics service providers in industry as this is a big national and international forum to network.
The past decade has been a transformative period for the Indian logistics sector, characterised by a blend of challenges and growth opportunities. Key milestones such as the formal recognition of logistics as infrastructure, the implementation of GST, and disruptions from COVID-19 have reshaped the industry landscape. During this time, technology adoption surged, sustainability became a focal point, and the sector prioritised agility and resilience. As a result, new business models emerged, and the sector registered a growth rate of 8%-9%. Throughout this period of growth, logistics companies have created significant value for their customers by offering innovative solutions, improving efficiency, and providing exceptional service experiences. However, the process of capturing and capitalising on this value is complex, requiring long-term investment and strategic focus. Companies typically follow one of two paths: competitive pricing or superior customer value. Yet, only a few have successfully extracted profits and solidified their competitive position, while others have faced decline. On a broader scale, while the logistics sector has made substantial progress in innovation, infrastructure, and technology, its financial returns and profitability have often fallen short of expectations. The challenge lies in the varied performance of subsegments such as express delivery, e-commerce logistics, and contract logistics. Each of these subsegments faces distinct challenges, influenced by factors such as market demand, regulatory policies, technological integration, and investment levels, leading to diverse outcomes across the sector. India's transportation sector is predominantly road-based, with nearly two-thirds of the market share. Among road logistics, Full Truck Load (FTL) remains highly fragmented, with a minimal presence of organised players. While the market has nearly doubled over the last decade, along with technology adoption in fleet and transport management, startups like Blackbuck have made attempts to drive the sector toward organisation, but no significant breakthroughs have emerged. As a result, FTL has struggled to create substantial value for customers, and profitability within the segment has remained stagnant. The second major segment in road logistics is Part Truck Load (PTL) services, where organised players have made gradual improvements. Companies like VRL and V-Trans India have established a national presence, supported by relevant infrastructure and technology. These organised players have delivered tangible value to customers, improving profitability alongside revenue growth through a cost-conscious approach. Rail logistics, on the other hand, has created significant value in specific subsegments, such as container train operators, private rail operators, and car carriers. While Indian Railways remains the primary infrastructure provider, private players like Adani, DP World, Gateway Distriparks, and Pristine have experienced profitable growth over the past decade. E-commerce logistics has been the most hyped segment in the last ten years. While e-commerce logistics started gaining traction in 2010, it exploded in 2014 with technological advancements and the emergence of new-age companies. This segment has grown into a US$6 billion market, creating immense value by reducing transit times, improving customer service, and offering tech-driven solutions. However, as these differentiators become industry standards, the rate of value creation has slowed. Despite significant investments to achieve profitability, most e-commerce companies are still either EBITDA-negative or marginally positive. While they have made strides in reducing losses, profitability remains below industry benchmarks. The express logistics segment, largely controlled by organised players, has also experienced incremental improvements in service offerings and customer service. Despite challenges such as declining document volumes, slow air cargo growth, and cost pressures, express logistics has achieved double-digit growth. However, the segment has failed to create significant new value, as many differentiators have now become standard offerings. This inability to create and capture value raises concerns for the future of express logistics. In contrast, the contract logistics segment has benefited from complex global supply chains and the post-GST momentum, providing significant opportunities for value creation through optimisation. Organised players, with their advanced solutions, technology, and automation, have been able to capture substantial value in this segment. Overall, while the logistics industry has created value across most of its segments, the ability to capture this value has been suboptimal. Factors such as technological advancements, sustainability trends, and evolving customer expectations will continue to influence value creation. However, value capture will hinge on effective pricing strategies, market positioning, and operational scalability. In the future, a balance between continuous innovation and profitability will be essential for long-term success in the logistics industry. Author: Vikash Khatri, Founder, Aviral Consulting
A significant milestone has been achieved in the Indo-Bangla railway project with the inauguration of the inaugural freight train connecting Bangladesh's Gangasagar to Tripura's Nischintanpur. This momentous event marks a significant step forward in strengthening the rail connectivity between the two neighboring countries. The new railway connection is set to enhance trade and commerce between India and Bangladesh, providing a more efficient and cost-effective mode of transportation for goods. It will not only boost bilateral trade but also promote economic development in the region by opening up new opportunities for businesses and industries. The Indo-Bangla railway project is part of a broader effort to improve connectivity and foster closer ties between the two nations. It is expected to play a vital role in facilitating the movement of goods and passengers, ultimately contributing to the economic growth and prosperity of both countries.
The Indian Railways has unveiled an innovative new look for the Vande Bharat goods carrier, designed to enhance efficiency in freight transport across the nation. This state-of-the-art freight train features advanced technology and modern design, aimed at reducing transit times and improving the overall supply chain network. Equipped with upgraded features, the Vande Bharat goods carrier can transport a wide variety of goods, ensuring a more reliable and faster delivery system. The initiative is part of a broader strategy to modernise India's logistics infrastructure and promote the use of railways for cargo movement, which is essential for sustainable economic growth. This new freight carrier will not only help in decongesting road transport but also contribute to reducing carbon emissions, aligning with the government's commitment to environmental sustainability. With its introduction, Indian Railways aims to enhance cargo capacity and operational efficiency, providing a significant boost to the logistics sector. As the demand for efficient logistics solutions continues to rise, the Vande Bharat goods carrier is poised to play a crucial role in shaping the future of freight transportation in India.
The Zero Emission Port Alliance (ZEPA) has recently announced the onboarding of 11 key organisations from the container port industry. Notable members include APM Terminals (APMT), CATL, DP World, Kempower, Patrick Terminals, Port of Aarhus, Port of Rotterdam, Rocsys, Sany, SSA Marine, and ZPMC. These members are united in their commitment to accelerate the adoption of Battery-Electric Container Handling Equipment (BE-CHE). ZEPA aims to significantly advance port decarbonisation efforts, making BE-CHE both affordable and accessible within the next decade. In recent months, ZEPA has conducted working sessions, initial analyses, and held its first formal Steering Committee during the TOC Europe conference on June 11. The Steering Committee, which met at TOC Europe in Rotterdam, emphasized the importance of their collective membership in reducing emissions and achieving Total Cost of Ownership parity for battery-electric equipment compared to diesel. Industry leaders underscored that rapid change is achievable through cross-value chain collaboration. ZEPA's initiatives are meticulously designed and implemented in compliance with anti-trust and competition laws, with oversight from external legal counsel to ensure transparency and legality. Sahar Rashidbeigi, Global Head of Decarbonisation at APMT, reflected on ZEPA’s progress: “Reflecting on our journey, it is incredible to see how far we have come since defining the problem at last year’s TOC Europe conference. From the ‘tipping point’ White Paper nine months ago to launching ZEPA with DP World in December during COP28, and now onboarding 11 key members across the value chain, our progress highlights that we are addressing a valuable problem that resonates across the industry, and it affirms our conviction that collaboration is essential to tackle it effectively.” ZEPA's collective effort marks a pivotal step in the pursuit of sustainable and zero-emission port operations, showcasing the power of industry-wide cooperation in combating climate change.
Ekart introduced a new ‘Refinish Service’ to tackle the challenges of returns management in the fashion and lifestyle sector. This innovative service enables retailers to refurbish over 90 percent of returned inventory, helping brands mitigate losses and maximise revenue potential. The Refinish Service is designed for direct-to-consumer (D2C), e-commerce, and retail players in the fashion and lifestyle segments. It also caters to other industries, including footwear, handbags, accessories, and home and decor products such as curtains, bed sheets, and blankets. With a combined processing capacity of 55,000 units daily, Ekart employs best-in-class machinery and energy-conserving technologies. The refinishing process at Ekart's facilities involves rigorous quality checks, stain removal, box replacement, ironing, stitching (if needed), and final quality control to ensure the finesse of refurbished products. Mani Bhushan, Chief Business Officer of Ekart, commented, “By harnessing cutting-edge technology and sustainable practices, the refinishing service empowers brands to optimise their supply chains and drive positive change on a broader scale. The service sets a new standard for returns management, demonstrating our commitment to innovation, efficiency, and sustainability.” Ekart operates Refinish centers across major demand clusters in India, including Gurgaon, Mumbai, Bangalore, and Kolkata. These strategically located centers facilitate swift return processing and reduce transport costs for brands. The facilities are equipped with advanced machinery, including up-steam tables, steam vacuum tables, and industry-leading foam finishers, ensuring thorough and efficient processing of returned inventory. Ekart's Refinish Service marks a significant step forward in returns management, offering a sustainable and efficient solution that benefits both retailers and the environment.
