Digital freight forwarding start-up Freightwalla has joined hands with TradeLens- the Blockchain enabled digital supply chain solution jointly developed by Maersk and IBM. The partnership will enable Freightwalla’s online platform to provide unparalleled visibility and connectivity for shipper’s international shipments. The announcement comes just days after the company announced Maersk’s Spot rate API integration on its digital platform.

Improving transparency, traceability, and rapid response mechanism has been a significant concern for the shipping and logistics industry. With robust end-to-end connectivity of all stakeholders with the blockchain technology, the partnership will strengthen the overall supply chain transparency. The association will further fast-track the digitisation revolution in the industry.

Speaking on the occasion, Punit Java, Co-Founder & CTO, Freightwalla said, “As a digital freight forwarder, our mission is to improve transparency and reduce costs for our partners and customers. Freightwalla getting on board the TradeLens platform will enable seamless connectivity between all stakeholders in the logistics ecosystem, including transporters, shipping lines, ports, and financial institutions. It will enable shippers to get full visibility into their shipments and reduce the overall cost of logistics.”

Java, who also heads the development of Freightwalla’s digital freight forwarding platform, believes that TradeLens will help reduce the operational overheads and errors by enabling the automation of significant parts of the operational process.

Bimal Kanal, who heads TradeLens in South Asia said, “TradeLens is an industry-wide neutral platform aiming at digitalising supply chains and the logistics industries. We aim to bring as many stakeholders involved in the logistics sector as possible onto the platform and create an efficient, digital ecosystem that will drive benefits to one and all. Freightwalla’s moves towards digital transformation are helping shippers to a great extent, and by joining the TradeLens platform, they are further accelerating this digital journey.”

The TradeLens platform has been jointly developed by IBM & Maersk after it was officially announced in August 2018. The platform publishes more than 2 million events per day, and the ecosystem includes more than 175 unique organisations.

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