Roca Parryware has strengthened business tie-up with 4PL services provider TVS Supply Chain Solutions (TVS SCS) by expanding area of operations covering their factories, warehouses and import/export logistics.

The bathroom products company roped in TVS SCS to support the supply chain operations during the year 2018 and since then both have worked together to delight the vast network of more than 2000 customers across India.

K E Ranganathan, MD of Roca Parryware said, “TVS SCS has added in good measure to our persistent customer focus by getting our products to our Dealers across India on time, every time. The complexity of our business operations is fairly high. With 8 factories, 12 warehouses, 2000 dealers/builders, 5000 SKUs, 500+ bathroom combinations, the challenges on supply chain front is extreme. With the single-minded focus to delight our dealers and builders we partnered with TVS SCS since the year 2018 and have seen the benefits in the forms of happy customers, sustained revenue growth and well-managed inventory at optimum costs.”

“We believe by extending our partnership with TVS SCS across all our supply chain operations we will continue to build a robust SCM solution for our customers. With the year 2021 promising a robust revenue growth of over 20 percent plus due to our well-planned market demand pull actions, we believe strengthening our partnership with TVS SCS is a step in the right direction for both organizations to continuously delight our customers,” he added.

R Dinesh, MD of TVS Supply Chain Solutions said, “The vast networks of dealers of Roca Parryware today are a lot more demanding on SCM. With dynamic demand situation and consumers wanting products in a fast and efficient manner, our systems and processes have to be digitally integrated to deliver an elevated experience.”

Roca Parryware operates in India with 8 manufacturing facilities and 12 warehousing stations. Apart from this the company also exports to over 15 countries including USA, Brazil, Australia, China and many parts of Europe. The company continues to import many containers from several countries to meet the growing demands for global products in India.

Being a market leader in India with 5 brands under its foray – Armani Roca, Laufen, Roca, Parryware and Johnson Pedder – the company has successfully rebounded faster from COVID blues and got back to double digit growth levels.


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