Snapdeal has expanded its logistics operations in Punjab as the e-commerce giant has opened two new centers in Ludhiana and Jalandhar.
The expansion is a part of a decentralised network designed by the company where its centers are located within manufacturing or commercial hubs to ensure faster pick up of packets from the sellers, Snapdeal said in a statement.
The new centres have been opened to cater to the increased shipment volumes due to additional sellers now active from both the cities.
According to the statement, “Most of this new capacity will cater to shipments of fashion apparel including ‘phulkari dupattas’, crepe tops and ‘anarkali’ suits, and fashion accessories like watches. Phulkari embroidered masks have been a recent addition to the fashion trends originating from Punjab. The sale of sports goods like badminton racquets, cricket sets, home gym equipment, punching bags, sports shoes, hand wraps, among others, has also been benefiting sellers from Jalandhar and surrounding towns.”
“Fashion and fitness are expected to witness high festive sales volumes due to an increase in the number of Indians preferring to buy online for convenience and safety reasons. The new centres are part of a pre-Diwali increase in capacity to cater to the festive spike in volumes,” it added.
Punjab has witnessed steady growth in the business volumes in the last few months which indicated the need for additional logistics capacity. The new centers make the fulfilment process simpler for manufacturers-sellers and will also ensure faster movement of shipments.
Earlier this year, Snapdeal opened 23 logistics centers in cities like Mumbai, Delhi, Bengaluru, Meerut, Hyderabad, Yamuna Nagar, among others.