With just days to go before its ‘Prime Day’ sale, Amazon India announced the launch of a new specialised Fulfilment Center (FC) for large appliances and furniture in Doraha, Ludhiana.

The launch of the new specialised fulfillment center, with a storage capacity of close to 3 lakh cubic feet, will allow Amazon India to offer its Fulfilment by Amazon (FBA) service to thousands of small and medium businesses in the state and empower them to gain access to and service customers across the country. It will also enable faster and quicker delivery of products to Amazon India customers with a wider product selection this Prime Day, from August 06 and 07, 2020.

Prime Day will have offers across categories such as up to 60% off on TVs and appliances and up to 70% off on Furniture. There will also be new launches in the categories.

Abhinav Singh, Director – Amazon Transportation Services, Amazon India said, “In line with our long-term investment in Punjab, we are delighted to announce the expansion of our specialised network for large appliances and furniture in Ludhiana. Our world-class fulfillment infrastructure will help thousands of sellers across the state and help them reach a wider customer base. With Prime Day around the corner, we are confident that the new FC will help us provide a delightful experience to our customers with a wider range of products, as they continue to stay safe at their homes.”

Welcoming the expansion in the state, Vini Mahajan, Chief Secretary, Government of Punjab said, “Investments in Punjab by large companies like Amazon are testament of the continued strength of the local economy and favourable business environment. We continue to work on two key priorities, one to ensure health & safety of our people and second to ensure livelihood for the people of Punjab. We are pleased to have Amazon India’s new fulfilment center in the state which will not only help our MSME community but will also generate job opportunities. We look forward to Amazon’s contribution to the economic growth in the region.”

Amazon India recently announced plans to expand its fulfilment network by adding new Fulfilment Centers and expanding existing FCs, in 2020. The company has created one of the most advanced fulfilment networks and sellers in India have been benefitting from Amazon’s expertise in fulfilment, reliable nationwide delivery and customer service.


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