EFL Global has appointed Chris Robeson as Chief Operating Officer for the entire Asian region. Chris joined the organization in June and is based in Hong Kong.

As Chief Operating Officer for Asia, Chris will drive the vision, strategy, and execution of EFL’s operations and logistics processes across the region. He is expected to play a critical role in overseeing operations and identifying opportunities to improve and utilise EFL Global’s business network for customers.

“We are so excited to have Chris join the EFL Global family,” said Evan Rosen, President– Americas Region and Global Chief Commercial Officer, EFL.

“Chris’ extensive global supply chain expertise will be a significant differentiator for our services, strengthening existing and potential customer supply chains and driving our goals for operational excellence.”

Chris boasts over 30 years of experience across the logistics and transportation sectors. Prior to joining the EFL Global team, Chris served as the Vice President, International Logistics of MAST Global, overseeing all international product flow and identifying growth opportunities on a global scale. He started working for Limited Brands Inc. in April of 1991, spearheading operational development for the specialty retailer. Chris has also held board positions on the Columbus roundtable of the Council of Supply Chain Management Professionals and is a former member of the Hong Kong chapter of the American Chamber of Commerce. He has key experience in international air and ocean operations, customer solutions, and the development of supply chain operations.

“I am thrilled to be joining the talented team at EFL Global,” said Chris.

“I have worked with their leadership and operations teams for years, so I know firsthand the talent that exists across the global organisation. I look forward to our continued growth and solution development for our customers across the world.”


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