As part of its continuous drive to offer the most relevant product to its customers, French shipping group CMA CGM seeks to permanently adjust its operating setup and network.
CMA CGM will be reinforcing Singapore as its Asia-Pacific regional hub. The new hub of the group will oversee trade management of all exports from Asia via CMA CGM, as well as intra-Asia short-sea services through CNC.
From October 01, Neptune Orient Lines (NOL) Limited will be renamed to CMA CGM Asia Pacific Limited, while ANL Container Line Pty. Limited will become a subsidiary of CMA CGM Asia Pacific Limited as part of this development.
CMA CGM will also become the exclusive commercial carrier of the Group operating in the Transpacific, October onwards. By capitalising on the expertise, knowledge and footprint of its resources under CMA CGM, the group will be able to serve its customers more effectively and focus on delivering complete, tailored solutions in the Transpacific market.
Meanwhile as a carrier, APL will focus solely on servicing the United States Government. APL, a long-time service partner for the US Government, will leverage its experience providing US Flag services to solidify and enhance the Group’s specialisation in this key business segment. APL will also continue its efficient service to the Guam-Pacific trade which directly benefits the people of Guam and Saipan.
Ed Aldridge, President of CMA CGM and APL in the United States stated, “We are leveraging the very best of CMA CGM and APL, two major carriers in the US, to bring our customers an even more focussed and streamlined customer experience. This simplification fortifies the Group’s number-one position in the country while enabling us to build upon APL’s rich heritage of U.S. flag-ship operations and service to the United States Government.”
Stéphane Courquin, Head of CMA CGM Asia Pacific said, “The creation of a new Asia-Pacific hub in Singapore demonstrates our dedication to serve the region as we take supply chain efficiency to the next level, leveraging our expertise in shipping and logistics. The reorganisation of our Transpacific trade will keep our global network more efficient and diversified.”
With this new development, the Group simplifies its brand strategy with CMA CGM as its global commercial carrier and expert brands supporting its development in dedicated markets:
- APL, as the expert carrier in the U.S. Government cargo,
- ANL, as the leader in Oceania, its core market,
- CNC, as the intra-Asia short-sea specialist,
- Mercosul Lines, as the Brazilian cabotage expert,
- Containerships, as the multimodal transport intra-European leader.