India’s fast growing B2B marketplace and retail platform, Jumbotail has announced services in multiple new geographies as part of its expansion plan.

The company said it has expanded to 13 cities across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Punjab, Chandigarh, and nearly 50+ tier III/IV towns in Uttar Pradesh, Uttarakhand, Haryana, Bihar, Jharkhand, Punjab, Himachal Pradesh, Jammu, and Ladakh. With that, Jumbotail now has a national footprint with presence across key consumption markets while offering a unique bouquet of go-to-market services for FMCG brands.

The company has already been serving over 30,000 kiranas across markets such as Bengaluru, and further aims to reach 200,000 kiranas in FY21 with launching new and innovative business models.

Jumbotail is investing in building world class supply chain and logistics infrastructure for B2B ecommerce grocery in Chennai, Coimbatore, Salem, Vijayawada, Visakhapatnam, Hubli, Dharwad, Belgaum, Hyderabad, Mysore, Bengaluru, Chandigarh and Punjab. Jumbotail is also extending fintech services for SME lending to kirana stores and sellers in these geographies. To fuel its scaling ambitions, the company is hiring across all locations, roles and functions in technology, product, design, decision science, category management, marketing, supply chain planning and design, HR and people experience.

“We are building the future of grocery retail in India, bringing together brands and channel partners via our platform, using a highly scalable and low capex business model to create a pan-India distribution reach to millions of kirana stores. We are seeing a huge line up of brands to onboard on our platform. We are rapidly expanding to reach 200,000 kirana outlets in 100+ Tier III and Tier IV towns,” said Ashish Jhina, COO and Co-founder of Jumbotail.

“COVID has changed retailer behaviours permanently and Jumbotail’s technology powered model is scaling at an unprecedented pace. We are seeing 50-100% growth in the number of retailers buying categories like Biscuits & Snacks, Health Drinks, Tea & Coffee, Soaps and Home Care on the Jumbotail platform indicating a higher consumption from local kirana shops during lockdowns,” he added.

“We have nearly doubled our FMCG business over the past 4-5 months.The superfast adoption of e-commerce by kirana retailers all across the country is a testament to the strong network effects of our business and the scalability of our supply chains.”

Aman Agrawal, President, Jumbotail Logistics said, “Jumbotail’s lean, efficient and technology driven distribution platform and services is a win-win proposition for brands, channel partners and retailers. During the last quarter, demand for key products continued to skyrocket due to lockdown, and Jumbotail Logistics delivered over 45 million units of FMCG products during the April to June quarter, with a market leading 75% Delivery NPS in spite of 50% less delivery time windows due to COVID lockdown restrictions on retail shop operating hours.”

“We are rapidly scaling across multiple geographies and expanding the footprint of our logistics and fulfilment center network across the country to support marketplace expansion. We are also investing heavily in technology, product, design, and decision science to scale in a cost efficient manner. By leveraging Jumbotail’s reach, and distribution services, our partner brands are able to focus on manufacturing quality products and on driving consumer demand, leaving market access and efficient distribution to Jumbotail.”


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