SAL Saudi Logistics Services recently signed an agreement with Sela, the first full-fledged sports marketing/management firm in the Kingdom.
Under the terms of the agreement, SAL will provide ground handling services at main airports to support the organisation of Sela’s seasonal entertainment events and activities, especially the company’s upcoming events by the end of the year.
The signing took place at SAL’s headquarter in Jeddah between SAL’s CEO Omar Hariri and Eng. Loai Kamakhi, General Manager- Business Solutions at Sela.
Omar Hariri stressed the importance of this strategic partnership, enhancing the ground handling services in and out of the Kingdom. “Sela is one of the leading companies in the region, and we are excited to utilise all logistic support Sela needs to deliver unique sports and entertainment events in the Kingdom successfully. We are sure this cooperation will result in higher quality service to all the upcoming events in the Kingdom.”
Eng. Loai Kamakhi commented, “Working side by side with SAL is a huge step forward for both companies and contributes to Sela’s goal to unlock the outstanding potential of logistics, especially in the field of events and entertainment. It is also a promising opportunity to exchange expertise and empower the Saudi national-calibre as per the Kingdom’s vision 2030.”